Mosaic Power

Challenge: Mosaic Power was one of the first companies to pioneer the technology for controlling energy usage of water heaters in order to conserve energy based on a consumer’s power grid. The level of technical detail and the fact that it was a developing industry posed a challenge for consumers to understand the company’s services.

Goal: To create a template website that helps visitors to more easily understand the company’s services on a basic level. An animation video was also created to help describe Mosaic Power’s energy-saving technology. Other priorities included brochures, a logo redesign, a trade show display, and a business card design.

Results: We successfully created a clean, direct website that enhanced clarity about the company, along with a video animation that assisted with explaining Mosaic Power’s service. Feedback revealed that many consumers did not understand what Mosaic offered until they watched the animation.